Columbus-based retailer L Brands attached other retailers in reporting prestigious sales during
The company smashed Investing expectations for the month, posting the best 8 percent
comparable-store sales escalate, double what analysts expected.
The nice results were partly due to the later time of Easter this year, said Camarade Preston,
L Brands and other companies also benefited "from warmer settings, particularly in the first
half of the four weeks, as well as from the later Easter special occasion, " said Ken Perkins, forthcoming of Retail
Metrics Inc., a test firm based in Swampscott, Mass.
"Retailers were also the beneficiaries of an better jobs market over the past two months why
has led to modest income gains plus higher spending, " he believed.
By chain, Victoria's Secret comparable-store sales increased 8 percent, fast beating expectations of
a 4. 7 percent rise. Bath & Torso Works increased by 8 p . c, far higher than expectations of a
Victoria's Secret Direct, which offers catalog plus online merchandise, decreased 3 p . c.
Sales growth "in bras, underwear, Pink and Sport was counteract by a decline in apparel, " Preston
Profit margins were hurt at the Victoria's Secret Direct as the network} lowered prices on apparel that will
is planning to discontinue, including greatcoats, denim and dresses. The company may be putting more
L Brands revealed $717. 6 million in products sold for the month, compared with $660. beş million for the
Based on the sales characters, L Brands has updated for predictions for first-quarter earnings, which can
between 50 cents and 42 tommers skærm cents per share, up over the company's previous estimate of forty four to 49 cents
In declaring April sales yesterday, U. Stunning. retailers as a group posted 6 p . c comparable-store
sales gains, the biggest escalate since September 2011. Retailers paid better weather and the
late Easter, as well as aggressive promotions that captivated shoppers.
The jump in sales at the stores open at least a year handily beat the 3. 9 percent acquire that was the
average of analysts' estimates, Retail Metrics said recently.
The firm said retailers probably won't entirely be in the clear even so. Positive sales results would
really should try to follow in May to confirm the trend, plus discounts of as much as 50 percent might just hurt
"We need to carry through alongside solid Mother's Day and Homenaje Day weekend sales leading to your own
solid May result before we would come to feel more comfortable the consumer is back, " Kendrick said.
Retailers remained aggressive, alongside numerous apparel chains offering 30 to 40% off the
entire store, and a challenge discounting by 50 percent, Perkins have written in a May 1 report.
Experts have reduced their estimates which can reflect chains' large inventories. When your year
started, analysts estimated retailers' first-quarter earnings would grow a great deal 13 percent,
Retail Metrics believed. That average had dropped which can 7. 5 percent on March two and, before yesterday's
sales assessments, stood at 2 . 1 percent, any researcher said this week in an mail.
Teen apparel chain Zumiez Incorporation. reported an 8. 2 p . c sales increase yesterday, and Costco
Wholesale Corp. saw sales move 5 percent.
Information from Bloomberg Breaking news was included in this story.
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