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Former HP CEO Carly Fiorina (Carly Fiorina). Photo: AFP

Carly Fiorina (Carly Fiorina) at h-p, carefully avoiding the staff restaurant, despite the Assistant asked the General staff communication with her request, determined in their own glass in the Office for lunch. But for a week, she attended the funeral of HP staff wives, then stay in the reception after the funeral, comforting the employee's son. In hindsight, that was her tenure as Chief Executive of the company last week.

She an oath of loyalty to the company style of simple, driving a Ford Taurus vehicles the values upheld by the founders, and repeat what they said at the meeting. But she fly is equipped with a driver's car, introduced himself in a letter to employees when the profile also said his 52-foot (about 15.85 meters) long yacht.

She hesitate to reward employees, once invited an Executive met with members of the Board of Directors of the company, and he puts on a fake Crown. But she and round after round of downsizing in the company responsible for 30,000 employees in the operation of redundancy. To impersonal layoffs seems at times for no reason, some people got fired or even by phone.

Now, Fiorina is seeking the Republican presidential nomination, she was basically in Hewlett-Packard's tenure as a story, speak was a leadership failure of the merger, the Board of Directors of espionage, as well as a famous figure in Silicon Valley ended with a shocking way out of the past.

But missing in the description of who dramatically is a logical understanding: Fiorina during the six-year period of time, day after day, how to take control of the technology giant. Simple strategy meetings, informal interaction with her subordinates, and her staff of companies around the world delivered a motivational speech, reveals her distinctive style of management. In 1999 she took over when the company has 122,000 employees.

Have people who have worked with her describe an exciting, being straightforward, like the character of penance. She remained until one o'clock in the morning in the Office, and aides. She is a warm, even to the degree of thoughtful boss, but it may suddenly become cold, ruthless.

Manager of the struggle to achieve financial goals (in her words, is "malleable target" stretch objectives) received a stern warning: if they can't achieve the goal, she will seek to achieve the goal of people. But she was enjoying the chance to save employees. An internal document showed that she had told HP Department worried workers: "your money will be broken, and I will make you famous. "

Fiorina has from the outset ran into an entrenched reality: arrogant employees, by the HP founders Bill Hewlett (Bill Hewlett) and daiwei·puke (Dave Packard) philosophy and traditional role. It is a decentralized, with a culture of paternalism, slow pace, but in any case, or because of the autonomy and egalitarianism and the value it brings.

She was the company's first selection of Chief Executive from outside the internal management team. She came to convey her feelings for company founders, reminded the executives, book of the HP way that puke (The HP Way), she has read it five times. Although the Board asked her, but she passed the directive issued by the Board of Directors will shake the stifling culture of this company. And she will find that rhythm could hardly contain himself took over the company's disgust.

In 2000, she entered the company just a year later, in an interview around that staff letter sharply critical of companies. "Too long a list of negative factors. "Fiorina said," ' HP is inflexible, is hard to do business, ' this is what clients told us. We failed to deliver on promises. We have failed to listen to the voice of the customer. "

Eventually, the bad financial data and Fiorina needs to exist between the report of the Board of Directors has not eroded her. But according to interviews with 25 former HP employees, in fact, is a recurring conflict, is a leader who is determined to change and because of the change of scope of restlessness and speed conflict between employees, decided to have her at Hewlett-Packard's image, and eventually run out of her. These employees not only describes his experiences dealing with Fiorina, involving some of her internal communications materials are also provided. (She declined to be interviewed in this article. ）

When Fiorina took office, HP is a company worth 42 billion dollars and operations in 130 countries. Her time at h-p may be her biggest capital as a candidate, but also the United States, Chief Executive of women seriously when seeking the Presidency for the first time, an important basis for voters to evaluate her.

Today, she has set itself the election framework is, launched a campaign against complacency and self-interest in Washington. According to her statement, originally opposed her at HP is also a group of forces. HP in 2005, fired her.

Natural orator

As a boss, Fiorina attaches great importance to motivational speeches. But because of her predecessors in the past is in the HP group only relies on computer programming languages and financial analysis of the engineers, so these are just an afterthought to their amendment.

During the meeting, she likes to tell a landmark near the Golden Gate Bridge (the Golden Gate Bridge) was built with the story, with its carefully weave together complex team work as a suspension system.

In Palo Alto, California in the glass offices of Hewlett-Packard's headquarters, aphorisms from her mouth. She told staff: "fast is better than slow, better early than late. "In order to conclude the stalled debate, she gave some solutions posted a" perfect "label. She encouraged managers to this phrase as their motto.

She may even lose it exaggerated. In 1999, she accepted the post of Chief Executive after just a few months, in a memorandum addressed to senior managers, said: "they will write a book for our remodeling journey biography. "

Nature in the company was hiding in the corner and rolled her eyes, but the fresh urgency as well as styles are hitting many older employees to speak up and heart. They find it very satisfactory, is long overdue.

"She can keep the emotions of the audience. "Carly Fiorina, the company responsible for the HP brand bohana·FA link (Bojana Fazarinc) saying," she uses a lot of power, let us believe that she understands the company's culture. "

According to HP staff memorandum written speech on how to draft Fiorina, she is deliberately designed to that effect.

Before the speech, Fiorina asked "for a thorough analysis of the audience", the employee wrote. At that time, in order to prepare White HP to Fiorina, prior to the employee in writing this memorandum also Fiorina in former team Lucent Technologies (Lucent Technologies) speech writer Carl · V. Kelly (Carl v. Kelly). (The memo then lists Fiorina at Lucent preferred fonts and font sizes: 14 point Arial font, double spaces. ）

No matter who the person standing in the audience, the memo says, Fiorina will always find a way to close. The memo said, Kelly said, "we have found a winner. "

Informal

Her time management seems to be accurate to the minute.

Sikete·Ku Cooper (Scott Cooper) was in charge of managing the company's policies in Washington, often called to a Conference on the tarmac. HP aircraft stairs, entered the plane will be able to see, Fiorina has been sitting at the table, waiting to hear reports. Cooper said, Fiorina, listen to, respond to. 15 minutes later, he left, and she took off to the next destination.

"She used to do. "Cooper said," feel that 15 minutes is my most useful 15 minutes that month. "

Chatter is a lifeline for many, many employees found in the past used to cackle, Fiorina-style rough, but very efficient.

Bier·mutaier (Bill Mutell) is a senior HP executives, as well as Fiorina supporter. He recalled past drilling on the side of the car, ready to meet the customer's time, Fiorina has been sitting in the back seat. She smiled and held his head.

"Huh? "She asked him. This was her signal, meaning she is ready, you can begin to report.

Mouteir remember when she said: "I admit, you sit in the back of the seat. But we're not here to talk. Let me put it straight to. "

At paluoao she also has appointed a Special Assistant to leave a voice message for Carly Fiorina, in the morning, with less than a minute later, succinctly told her in her sleep this time, HP and its rivals in the European market. In this way, she is going to the company will be able to listen to the voice message.

This approach is new to HP, and some even find it disappointing. Because of the company's founders cherished impromptu conversations with employees, even gave it a name--MBWA, or "management by walking around" (Management By Walking Around). The term later spread throughout the industry as a whole. Fiorina's predecessor, Louis · E. Pratt (Lewis e. Platt) likes to go to the cafeteria to eat fried chicken for lunch, and also encourages employees to find him a little about the latest project.

Aides said that Fiorina tend towards large audience, delivered prepared speeches. Hewlett-Packard's middle-level managers did their best efforts, hoping to persuade her to take a more intimate way.

Bulade·huaitewosi (Brad Whitworth) is a manager of the company at that time. He recalls with themselves and their supervisor had requested after she finished speaking, spent an hour at HP in Cupertino, California, a lot of walking around in the Office, cultivating goodwill.

Huaitewosi said: "because we heard someone complaining. "

Overcoming obstacles

When Fiorina at Hewlett-Packard is a dedicated believer in power and politics.

Fiorina arrived shortly after HP, HP brand link used to try to launch an advertising campaign in the company-wide. She had reminded his new boss is aware of one potential obstacle. Law link prediction, at HP's decentralized system, strong business sector of the need for campaign money might boycott the event, saying it is beyond the scope of sectoral interests, is burning cash at a time of corporate actions.

Fiorina asked, who may be the biggest opposition? Law link name venue out of HP's consumer business very lucrative head Antonio · M. Perez (Antonio m. Perez).

Fiorina said she has a way to let Perez is responsible for the advertising campaign. Her argument is that one cannot oppose a man personally responsible for the project.

"She had assigned him. "Law link said," she immediately thought of this trick. She did not weaken him. She let him take on more important duties. This trick is very clever. And it works. "(In an interview, Perez said, he had never objected to the marketing action. ）

Has worked closely with Fiorina also recalls a similar beautiful way of politics. Intellectual property expert and negotiator yuesefu·baiersi (Joseph Beyers) had been solved between HP and rivals in patent and licensing issues, prolonged troubles on, his abilities gave Fiorina left a deep impression.

Fiorina realized, you can take a new approach to centrally manage the company's business. So she has been a programme plan promoted him as the company's Vice President of intellectual property, the position did not exist before. She encouraged him to attend the company's next Board meeting, the initiative for the position, but also personally taught him how to do presentations. He won the position. His supervision, Hewlett-Packard's revenues surged from the field of intellectual property.

Protection of loyalty, outstanding Assistant, she acts quickly and sometimes even aggressive. Byers recalled, when I have a meeting, how he handles a delicate negotiations put forward arguments that are not popular, leading executives furious, even suggested firing Byers.

Byers said that Fiorina refused. She said: "I believe in him. "

Byers said: "it creates a real sense of loyalty. "

However, this protection does not extend to all. If the Department quarterly report did not meet internal targets, Fiorina immediately fired the senior managers of the Department. This Darwinian survival of the fittest approach shocked many managers because they have become accustomed to moderate before HP's corporate culture.

Mouteir says, it is not pleasing, but it is necessary.

"If you are a member of her team, is playing for Carly's executives. "He said," she wanted you to achieve these ambitious goals. If you do not, then you can leave. "

The worst places to

At certain times, she can surprise demonstration of compassion.

One day, fazhalinke is ill at home, the phone rang. Telephone that is Fiorina, asked how she felt.

Fazhalinke said: "I've never seen any other CEO would do such a thing. "

In February 2005, Byers ' wife died of a heart attack. He found, Fiorina had appeared at the funeral. Hewlett-Packard's Chief Executive and her husband Frank to stay whole attended the funeral, reception came and condolences after Byers and his son.

Byers said, and they want to bring their father and son take the yacht out to sea for a ride and let them forget the tragedy.

"Carly is such a person. "He said," people for her active in the company, she have feelings for them. "

But many people feel excluded from the outside of the circle, Fiorina has admitted this. She helped change her style of leadership has alienated a portion of the sizable groups in the workforce.

By May 2000, Fiorina's PR teams feel the need to get rid of internal surrounding her, more and more misunderstandings, arrangements, aired an interview for her, let her respond to these questions.

HP really has Office building for the helicopter in which Fiorina vacated positions cut down some trees? True, but that is not her own request, and she requested that the trees were cut down to make up. She really was installed in Hewlett-Packard's headquarters: a custom pink marble bathtub?

And no.

Fiorina said in the interview: "I think some people think I'm the worst place. "

However, many employees insisted that they had at the best place, but fantasies are dashed again and again.

Even some people who have been touched by her kindness also began to question her judgment. Fazhalinke is the second generation of HP employees, she said, she has been responsible for Fiorina after a major marketing event, in a reorganization of in the field of brand was forced to give up his post.

Get a different job opportunities, after 26 years of working at HP, she finally decided to leave. The time starts to count down with the fazhalinke went away, Fiorina invited her to his office outside the terrace talk again for the last time. She gave fazhalinke a hug.

But fazhalinke think Fiorina has let her down in the end. Old friends lose their jobs. HP is becoming a place where she doesn't know.

She said, "Fiorina was someone ready to help her in her hand. But she has lost their support. "

(Translator: immense)