You can hardly simply call the relationship between celebrities and real reviews news. When Michelle Obama and also Kate Middleton so much as go out in a certain dress, it's soldout within minutes. And even though studies suggest that regular people don't actually care about endorsements, that doesn't cease companies from going to great types to secure their relationships with the all the and famous.
So , it's not big surprise that the same rules apply to things such as Fashion Week, too. The Sun (and consequently The Telegraph) reported Wed that stars like Rihanna are really paid £60, 000 (about a hundred dollars, 000) by designers EVERY TIME you sit in their front row. That is certainly certainly, of course , more than one person even needs to enjoy for a full year. And when you consider the actual number of shows Ri goes to over the course of settled fashion week, as well as the other super stars that brands are shelling out salary to for appearances (we're focusing on you, miu miu) well, any numbers are pretty shocking.
Even so is it worth the hefty finances? Does seeing an "It" girl list around the Chanel show in a shopping cart solution make you want to buy Chanel any more than we all did before? Maybe -- for individuals can afford to be buying Chanel in the beginning.
The benefit for designers, naturally, proceeds from these celebs being associated with the company's brand. And in a society while photos rule the social media location and you can follow your favorite stars' each single move from your smartphone, it makes sense to achieve labels to want them in their front end row.
And OK, maybe we've been a little jealous. After all, if we have been completely offered seats in the front seatrow at some of the biggest fashion television shows and movies of the year AND getting paid for it, we might go to a whole bunch of shows, female.
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